Antsiranana, la diversité pour relancer le tourisme21/08/2009 | 15:22:30
La journée mondiale du tourisme sera célébrée à Antsiranana du 25 au 27 septembre 2009. Elle aura pour thème la conservation de la diversité. L’événement marque la volonté de relancer un secteur touristique moribond à cause de la crise politique.
Antsiranana, the diversity to re-launch tourism
The international day for tourism will be celebrated in Antsiranana from September 25th to 27th, 2009. Its main theme will be the conservation of diversity. The event is transcribing the will to re-launch tourist sector, recently put on the brink of collapse because of the political crisis.
In Antsiranana, the diversity in question won't concern that the nature. The national day for tourism is going to celebrate the country's abundance in traditions and customs. "The stake is to determine is this diversity going to be exploited and turned into a tourist product", suggested the Tourism Minister, Irène Andréas.
Antsiranana has been chosen because this city of the country's north is part of the rare ones to have recovered a certain steady resumption following the attempt to kick-start the sector of tourism. "Every year, we strain to unveil a destination ", recalled the Tourism Minister.
Irène Andréas underlined that Antsiranana has just benefited from new infrastructures and opened new hotels. The celebration of the international day for tourism will also be the opportunity to enhance the bay of Diego which is celebrating this year the 509th birthday of its discovery.
Without surprise, the year 2009 will be very bad for the sector. "The crisis began right with the usual reservation period", explained minister Andréas. She is estimating a 50% drop of the flow of tourists in the country, or about 75 000 persons since the beginning of the year. According to the minister, the border formalities must not penalize the tourists who must be required any entry Visa.
The ministry and the national office of Tourism don't give up promoting the sector and already prepare the year 2010. National assemblies and a show on tourism will be organized in November
Madagascar's National Tourism Office is taking part in ITB Berlin, the world's greates tourism show, from March 10th to March 14th, 2010. The Great Isle's representatives are located in the hall 20.[See]
The Vakinankaratra regional office of Tourism is standing by the "long term" label to kick start activities undermined by the home grown political crisis and the backlashes of the global economic downturn. The idea is compliance with the western tourists' requirements for defence of the environment and populations' well-being.[See]
The ministry in charge of tourism and handicraft is joining forces with a NGO while starting a pioneer project of struggle against sexual tourism. The preservation of cultural heritage is put forward as a way to attract genuine tourists into the Great Isle.[See]
On January 28th and 29th, 2010, the second national reflection meeting in some months for tourism's actors are taking place. This time around, it is the public sector's turn. The Tourism ministry is mobilizing the communal administration officials in order to implement the national assemblies' resolutions. The decentralization of formalities and the regional development are the on going topics.[See]
All along the year 2010, tourists will not have to pay for visa rights to enter Madagascar’s borders. Though being relatively insignificant, such rights used to be a cause for grumbles at the Ivato airport.[See]
One of the leading symbols of tourism in Antsirabe city throws the towel. The Hôtel des Termes is planning technical unemployment at the beginning of December.[See]
This year, the Jerijery festival, held in the commune of Vavatenina, in the region of Analanjirofo east of the Great Isle, is celebrating its tenth birthday.[See]
Madagascar's Innkeepers' Federation (FHORM) wants to re-launch the Destination Madagascar from the French market. The "Carrefour des métiers de bouche et de l'hôtellerie", an inn keeping and restoration show meant to be held in Niort in November 2009, happens to be an opportunity to polish the Great Isle's reputation.[See]
The ONTM, supported by the IFC (International Finance Corporation) and by the CI (Conservation International), has just made an "interactive Sales Manual DVD" public. This communication medium is featuring information concerning the Destination Madagascar addressed to foreign tourism experts.[See]
Madagascar's tourism national office (ONTM) is one of the three recipients of 1,5 millions euros as financial commercial capability enhancement program or PRCC 2. Such financial help is stemming from the French development agency (AFD) in right time for the institution in charge of promoting the Madagascar destination.[See]
