Friday , 29 March 2024
enfrit
The electoral campaign and the latest weeks to its official begin happen to be private broadcasters’ second to none opportunity to make big business. In general, prices are exceptionally thrice higher than usual for every possible advertisement service offered by every marketing tool.

Private media groups : thrice more expensive for electoral political advertising

For one single advertising report, any major broadcaster would require in average Ariary 500 000, namely twice more than usual. Each and every broadcasting station in the capital city can be expected to require at least twice as much for political commercials. Not a single politically oriented advertisement program will escape the rule. The private radio and TV broadcasters’ relatively new marketing strategy in the run of this presidential electoral campaign consists in offering various electoral advertisement packs to candidates. A pack generally features special programs, commercials and advertising reports. As such it does constitute advantageous bait for candidates longing for saving funds, as well as the fastest way for broadcasters to get the jackpot at once. An electoral campaign actually happens to be the private broadcasters’ opportunity to secure juicy benefits. Missing out on it would be a pity for this opportunity only appears once in five years