Bazar.Mada: A tool for market transparency

The Bazar.Mada is a System Information on Markets (SIM) initiated and co -funded by two major projects of IFAD (International Fund for Agricultural Development), allowing the contact and interaction all those involved in the development of agriculture and handicraft. These two projects include the Program for Promotion of Rural Revenue (PPRR) and the Support Programme for the Rural Micro-Enterprise Poles and Regional Economies (PROSPERER).

Bazar.Mada is a tool for improving market transparency and efficiency and the integration of sectors or value chains of agricultural and handicraft products. In addition, this system promises to establish a link between all stakeholders working for the development of the two sectors, which among others, are rural smallholders, buyers and suppliers of products and services.

Specifically, the Information System on Markets aims to provide better access to markets for producers and artisans, micro-enterprises and small rural businesses. The improved collaboration among all those economic actors is not to be outdone. Moreover, Bazar.Mada facilitates the research of opportunities through the publication of offers and demands for agricultural products and handicrafts targeted to customers and potential buyers, suppliers of products and services related to production and commercialization. It may as well reach different related sectors, such as transport and finance. This tool also improves the power and negotiating capacity of producers while reducing transaction and production costs.