Gold Blanche: the new-born beer brand of the Star brewery

Officially launched last Friday, October 8, Gold Blanche (white Gold) is the new-born of the family of the beer brand ‘Gold’, produced exclusively by the Star brewery. Indeed, almost a year after the birth of its big sister the Gold Ambrée (Amber Gold), Gold Blanche has arrived in the market in order to gain the loyalty of the Gold beer customers, and also in order to appeal to new customers.  The Gold Blanche’s sweeter and lemon-flavored taste makes it different from other beer brands already available in the market. According to its producer, Gold Blanche is softer in taste than the previous brand, Gold Ambrée. During a tasting session of the Gold Blanche last Friday in the Café de la Gare (The Train station’s Café), some Gold beer fans described the Gold Blanche as a more “feminine type of beer”. But for its producer, the Star brewery, Gold Blanche is simply a beer for everyone in quest for a new taste.