The objective of the fair is not really to earn money. The fair of the Alaotra area will primarily consist in promoting the assets of the region. It is in addition a encouragement to local tourism. A certain number of visitors and participants will be indeed attracted by this specific event. The Alaotra area is, since decades, known for its great rice production. The landscapes of the area, punctuated by the rice plantations and the vast plains reflect this agricultural vocation of Ambatondrazaka and its immediate neighbourhoods. The fair of Alaotra is an occasion promote the assets and the characteristics of the various localities of the region, namely Ambatondrazaka, the capital, but also Andilamena, Amparafaravola, Moramanga and Anosibe An’ ala.