Friday , 29 March 2024
enfrit
The mobilization is global, it might be the reason for which the Earth Hour largely failed to mobilize Antananarivo city. In the evening of Saturday March 27th, 2010, the inhabitants of Madagascar's capital city were supposed to join a global ecological gesture and turn lights off during one hour. Despite the lack of popular wave of support, restaurants and other leisure places obliged.

The hour to save the planet relatively gone down like a lead balloon in Antananarivo

The Earth hour is still somewhere near the bottom chart of the Malagasy priorities. THis event actually occurs once a year, and it only occurred in Madagascar for its second time.    On Saturday March 27th, 2010 between 20h30 and 21h30, Antananarivo city did not massively rally the movement. Household’s lights were supposed to be voluntarily turned off during one hour. A total black out was obviously off the point, but the inhabitants have been asked to let one light on instead of three or four at a time during one hour. The effect was far from outstanding. Antananarivo remained a shining torch, though far from world standards for its scarce but very narrow strings of glitters making a small dazzling cluster in the end.  

 

The move was promoted by the World Wildlife Fund as a contribution to the preservation of nature. In 2010, some 2400 cities of 120 nations took part. Some 900 million people were supposed to addressing this symbolic action. Its objective is the global sensitization of citizens about the ongoing struggle against climate change, and the irretrievable need to reduce energy consumption, namely electric energy. As all of the world’s continents played their role in the Earth Hour, the collective awareness was meant to make a symbolic but global one hour long truce with the earth .  

 

According to Sylvain Rafiadanantsoa, one of the ecological move’s promoters, individual commitment to the preservation of the earth remains the basic commodity to this end. “Let each and everyone be awared of its responsibilities, and no more lay down in expectation of eluding action from policies and industries”, he argued. For being convinced that the Earth hour is first and foremost, an evidence of free and personal commitment, the promoters refrained from engaging the authorities into the event, most likely a major cause for its relative failure. Some contribution in any extent to the advertising campaign from the city council might have pledged a better score sheet, no matter the political deviations.  

 

The golden medal for observing the command is entitled to the top class Inns throughout the City of Thousands. These areas are mostly made for foreign travelers. The Carlton hotel, the Colbert hotel, the Palissander, the Indigo, the Hotel of the Louvre… and various other ones rallied the WWF move, and took the occasion to propose a romantic dinner in the glitter of nice smelling candles during the Earth hour. The relative popular lack of care for the ecological struggle is likely to require more than a one hour long campaign once a year. Antananarivo’s inhabitants’ concerns and poor habits make no place for assessing waste, if any. Fortunately, the earth can still rely on the authorities undisputedly depriving the population from electrical energy for sometimes longer than one hour on almost a weekly basis. The balance sheet is finally not that bad, isn’t it?