BNI Madagascar: launching of a new campaign called “conquest for customers”

A new communication campaign, which aims at inviting new customers to join the big family of the BNI Madagascar bank, has just been launched by the group itself. The slogan used for this first “conquest for customers” campaign 2011 is simple and genuine: “I’ve chosen BNI”  

The campaign includes at the same time real satisfaction testimonials from customers and an invitation to join the bank’s big family. The campaign, starting from March 7 until April 29, 2011, is aimed at both individuals and companies, following the universal status of BNI Madagascar bank. The campaign is also consistent with the commercial strategy of the bank which consists of improving the use of banking system in Madagascar. Besides, the campaign responds to BNI Madagascar’s policy tending to support local companies in their contribution to national development.

The “conquest for customers” campaign puts forward 3 principles based on customer-oriented business approach: accessibility, proximity and quality of services. And icing on the cake, several prizes will be distributed for new customers in BNI Madagascar’s agencies all over the country during the 8 weeks of campaign.