Madagascar attracts more french tourists

The number of tourists going to Madagascar is still increasing. The majority of them are of French nationality. The Malagasy tourist operators thus decided to draw the attention of the potential travellers of France. The malagasy daioly newspaper “L’ Express de Madagascar” specifies: ?The promotion project of the Madagascar destination in France approaches a new dimension. A televisual communication campaign on several cable channels like History, LCI, Eurosport, TCM and Ushuaia will be launched in the days to come. Initiated by the National office of tourism of Madagascar (ONTM), the company was entrusted to the agency of French communication ?Euro RSCG? to carry out a whole series of studies and activities of promotion to the public and prescribers of French voyages? The total cost of the project, estimated at 300.000 euros is financed by the French Agency of development and the American organization Business and market expansion?.