The National Tourism Office of Madagascar, commonly known as ONTM, is about to celebrate its 10th anniversary. As part of that celebration, a new slogan has been established by the office in order to promote the destination Madagascar on the international tourism market. Thus, “Madagascar île authentique, un monde à part » (Madagascar a genuine island, a world apart) will be the slogan for the season 2013. According to ONTM, the slogan has been created to specifically highlight the unique and preserved traits of Madagascar as a tourist destination.
As for international visibility, Madagascar was present earlier this year in the Vakantiebeurs fair in Holland, in the BIT in Italy where the island was showcased in the event titled “Lumière sur Madagascar, destination tourisme durable.” Also, the island will participate in the 29th “Salon International du Tourisme & des Voyages (SITV)” (International tourism and travels fair) which will take place in Colmar, France, from 8 to 11 November 2013. As for local and regional promotion, ONTM is already preparing for the 2th International Tourism Fair Madagascar (ITM) that will take place in Antananarivo May 30 till June 1, 2013.