The handicraft as the recovery engine for tourism

This sector’s recovery is equally a potential good thing for tourism. Both sectors have always been depending of each other in the Great Isle, namely since foreign and national tourists have always been being potential consumers of artisanal products. 

Since 2009, handicraft has known its bad days because of the plummeting number of tourists in Madagascar. The national center for handicraft in Madagascar (Cenam) and the ministry for tourism consequently addressed the situation. 

Some hundreds of craftsmen contributed to Sehatra 2010 show. « A show to be enjoyed differently while taking care of the environment », so read the theme developed by the promoters.